Your Birth Control Rights


Promotional video


We were fortunate to be able to work alongside UBC grad students and faculty to produce the “Your Birth Control Rights” campaign video, designed to disseminate knowledge in rural and northern British Columbia. The content of the video was the culmination of the extensive research conducted by UBC’s Youth Sexual Health Team, and was written specifically to communicate a series of 10 key points in a manner that was memorable, energetic, and direct, to a specifically younger demographic.

We collaborated with UBC students and faculty from the UBC Pharmacy Department and School of Population and Public Health to conceive a direction for the video and, over several production dates, shot it with the help of a cast of dedicated student volunteers. In addition to shooting and editing the final video and audio footage, we were also responsible for creating the custom titles and motion graphics, and wrote and recorded the original backing music.